Title: Marketing Story Coach & Writer
I AM A STORY STRATEGIST, I HELP AMBITIOUS ENTREPRENEURS UNCOVER AND LEVERAGE THEIR STORY TO INCREASE CLIENT ENGAGEMENT, SERVE BIGGER, AND IMPACT MORE LIVES.
As a triple-threat marketer, I know exactly what's needed to stand out in a crowded online space. Heart matters, story matters, the offer matters, but MOST OF ALL, the client matters. I’ve developed a framework that makes space for all of those pieces and harnesses the power of story to create authentic connection and impact.
Basically, this process crushes brand envy. FOREVER.
Typically, branding starts with logos, colors, fonts...all the pretty stuff. Too many businesses are slapping these elements together without first taking the time to build a foundation for them. Because none of those things can give MEANING to a brand. The meaning, the brand identity, comes from the heart and soul of the business owner, or the vision the business is based on. You can’t get that from a template.
These are the most common problems with stories/about pages:
Don’t go deep enough
Don't connect in the right ways
Don’t speak to client pain points
Don’t align correctly with the product/service
Entrepreneurs consistently have trouble weaving the threads of their life into a cohesive story they can use to increase their business impact and connect authentically with clients. But those are all the things that I LOVE to help businesses solve!
Group coaching/presentations for your community
1:1 coaching to help you write your own story
1:1 done for you services to create your story (can be adapted into about page copy, blog posts, email sequences, social media content, speaker pitches, marketing video outlines, and SO much more!)
In addition to my work with business owners, I offer specialized white label services for agency owners who need the story piece done correctly so they can design brands, build funnels, and generally create premium work for premium clients.
White label 1:1 story work with your clients to create the foundation for their brand
White label service to create a brand board for a funnel (includes about story, colors, stock photos, fonts)
WHY DOES THIS MATTER SO MUCH TO ME?!
There was a moment in my life where I was hit with a sudden realization. I used to feel full of light and life and purpose. But I’d lost it somewhere along the way through marriage and motherhood. All the possibilities of my life, my identity, felt crumpled up inside me. I didn’t know who I was, who I wanted to be. Large parts of my identity had eroded.
So I went on a journey to reclaim it. I picked up my camera and started a photography business, where I used my camera to truly SEE people, their hopes, their dreams, their stories. I brought my love of portraiture to branding photography to help business owners see themselves and be seen in the best light.
And as fulfilling as that is, it doesn’t go deep enough. The beauty and strength of people, of entrepreneurs, doesn’t come from what they look like - it comes from who they are. And that is rooted in their STORIES, in the road they walked to get to where they are.
RECENT CLIENT FEEDBACK
I was totally blown away. I have a brand story that is “so me,” which is the entire point but way beyond that, figuring out your brand identity creates massive clarity about who you are, how others perceive you, the value you naturally bring to the world and with that comes a quantifiable boost to your confidence... It’s powerful stuff and I highly recommend working with Shannon.
- STIRLING, STACKT DIGITAL
For years, my brand identity and my story have always felt very messy and hard to articulate....Shannon married individual exercises with community brilliantly so that in a short period of time, our group came together as a unit to support one another with feedback while Shannon came alongside to make sure we made it across the finish line with something that we could immediately put to work ... Deciding to work with Shannon is easily one of the top 3 business investment decisions I've made this year.
- AURORA, SPEAKER MENTOR
Get the free guide Essential Elements of an Origin Story HERE
Book a complementary story discovery session HERE
View a coaching client’s story in the wild HERE