Expert Overview

 Strategic Brand Partner for Soul-Led Entrepreneurs Ready to Rise 

Hi, I’m Laurie Baines, strategic designer, intuitive brand partner, and the creative force behind JustBU Creative.

I help visionary coaches, consultants, and experts reimagine and elevate their brand from the inside out, so they can confidently present themselves as the leaders they’ve become. Through my high-touch VIP Experiences and signature Insight to Impact™ framework, I bridge the gap between inner clarity and outer expression, delivering elevated, aligned branding that reflects your brilliance and magnetizes your next-level clients.

With over 30 years of experience across brand identity, website design, and sales strategy, I combine deep industry wisdom with intuitive design that’s rooted in your essence, not just aesthetics.

If you’ve outgrown your brand, feel stuck in a visual identity that no longer fits, or are ready to lead with magnetic authority, you’re in the right place.

 What I Offer:

→ VIP Design Experiences:

Done-in-days sprints that move the needle fast without sacrificing strategy or soul. These are perfect for founders ready for high-level execution without long timelines or drawn-out projects.

✓ Brand Refreshes
✓ Strategic Website or Sales Page Design
✓ FG Funnels / Whitelabel HighLevel Customization

→ Brand Alignment Scorecard:™ (Free Resource)

This 5-minute self-assessment reveals where your brand is out of sync, and what to do next. A powerful tool to start your clarity journey.

“Laurie is an absolute dream to work with. It's rare to meet someone who gets your brand and has the elite skills to execute at a high level. She always goes above and beyond.” —Lori Kennedy, CEO, The Wellness Business Hub