Heather Terwilliger

Expert Overview

The CliffsNotes:

⭐ I am a kickass, where-have-we-been-without-her designer specializing in funnels, branding, and slide decks

⭐ My secret sauce is intentional design, prioritizing positive user experience and infusing your personality into the creative

⭐ My goal is to make you look great, feel confident, and get conversions (if we get an “OMG that’s so me!”, then it’s a win)

⭐ I’ve been doing this for a while. If resumes were a thing, you would see my prior work experience with Veronica Romney, Elise Darma, Adrienne Richardson, Vanessa Lau, bossbabe, Tina Tower, The Social Bungalow (I could keep going but at some point, it's just bragging)

⭐ I design and develop funnels in FG Funnels, HighLevel, ClickFunnels, Kajabi, Showit, and WordPress (with Elementor)

The Director's Cut:

Branding and design are so much more than just aesthetics. The true purpose —whether it’s branding, funnel design, or slide deck presentations—is to get The Yes.

I’m not talking about manipulating people into agreeing with you. It’s about building a genuine bond. My approach to design is rooted in creating these connections.

I prioritize your customers, clients, and cohorts with intentional design. Think of it as understanding how people will interact with your content and guiding them toward the actions we want them to take. By focusing on a positive, intuitive user experience and infusing your personality into the design, we build that essential connection that leads to The Yes.

Now, conversions are important, but none of that matters if it doesn’t resonate with you on a personal level. When you truly love your brand, you feel more confident to step into the spotlight and attract more opportunities. When you see your final design, you deserve to have a Hollywood gasp “OMG, YES! This is so me!” moment.

⭐ Connection-first design is about creating a brand that, not only looks great but also feels like home.

At the end of the day, what truly matters is how confident and connected you feel to your design. When you love what you see, you put yourself out there more and people end up saying Yes to you.

Straight From The Horse's Mouth: